Cookie Palette
Project Name: Cookie Palette
Objective: Establish Cookie Palette as a vibrant and delectable brand that offers a delightful range of typical American cookies. The brand should radiate a sense of fun, simplicity, and color, making it easily relatable and appealing to a diverse audience.
Key Messaging:
Fun and Colorful Delights: Position Cookie Palette as a brand that brings joy through its fun and colorful assortment of American cookies, creating a visually appealing and exciting experience.
Simple Pleasures: Emphasize the simplicity and straightforwardness of Cookie Palette's offerings, making it easy for consumers to understand and enjoy the deliciousness of classic American cookies.
Deliciously American: Communicate that Cookie Palette captures the essence of typical American cookies, offering a taste of traditional favorites that evoke a sense of nostalgia.
Palette of Flavors: Highlight the diverse flavor palette Cookie Palette offers, ensuring a delightful taste experience for everyone, from classic chocolate chip to inventive, playful variations.
Target Audience: Individuals of all ages who appreciate delicious, classic American cookies and are drawn to fun and colorful experiences.
Tone: Playful, Inviting, Delicious
Visual Theme: Utilize a vibrant and colorful palette in the branding to reflect the diversity of flavors. Incorporate simple, visually appealing designs that convey the joy of enjoying cookies.
